Quotes: Aldous Huxley on Advertising

Any trace of literariness in an advertisement is fatal to its success. Advertisement writers may not be lyrical, or obscure, or in any way esoteric. They must be universally intelligible. A good advertisement has this in common with drama and oratory, that it must be immediately comprehensible and directly moving.�

Aldous Huxley, Essays Old and New.

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