Though IT companies have been doing this for quite some time, the practice seems to have picked up in the last two years, especially 2010. Last year, Tata Consultancy Services (TCS) hired 1,075 students from the Vellore Institute of Technology (VIT)?the placement found its way into the Limca Book of Records for the largest number of students to be hired from a single campus. Cognizant also hired more than 1,100 students from Anna University, but that was done across four campuses.
This year, Cognizant hired 1,643 students from VIT, beating TCS's record. TCS, too, hired 1,091 students from SRM University in Chennai and 1,359 students from Shanmugha Arts, Science, Technology & Research Academy (SASTRA) University in Thanjavur. "TCS broke its own record of 1,091 students, which was set a few weeks earlier at SRM, by hiring 1,359 students at our campus this year," says S Vaidhyasubramaniam, Dean, Planning & Development , at SASTRA University.
Also, Accenture hired 1,309 students this year from Amity University in Noida while Infosys hired 1,224 students from Amrita University in Coimbatore.
"This reflects the increase in demand for talent. It is also very convenient and cost-effective for companies to go to a single campus and hire in big numbers than dispatching teams and hiring in small numbers across campuses ," says Madan Padaki, CEO of MeritTrac, a testing and assessment company which assists companies and institutions in hiring.
Placement officials believe that the diversity on their campuses plays a significant role. "Companies generally go to big campuses having students from different cultures and languages. They see it as a good environment from where they can hire," says S R Pullabhotla, Dean, Placement, VIT University.
The placements are an intense affair. Companies fight for early placement slots to get access to more students and many a time refuse to share slots with others. Not to miss an opportunity, more than 100 panellists from a company descended on a campus. One day was reserved for the written examination and two for interviews. Interviews took place from morning to night with very few breaks. In many cases, a certain percentage of top performing students from each branch are directly called for interviews.
TALENT HUNT
Cognizant has hired 1,643 students from VIT, beating TCS's last year's record It is cost-effective for companies to hire in big numbers from a single campus Companies fight for early placement slots and refuse to share them with others
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