PR9.NET November 11, 2010 - LONDON, UK - UK homes will have much more than just presents under the tree for Christmas this year. Flowers for Christmas will also be on many shopping lists for, according to one of the leading online flower shops Serenata Flowers.
With festive floral product sales continuing to boost, it's a sure indication the UK economic climate is attaining ground and the recovery is well under way.
"We anticipate orders for Christmas flower arrangements to increase an additional 30% over last year. This suggests that the lower joblessness rate we've been experiencing in the UK combined with the growth we've had in the construction, manufacturing and hospitality industries is beginning to spread. Now, people not only have extra disposable income, but they are additionally less worried about falling back into recession," explained Peter Ahl, MD of the award-winning web florist Serenata Flowers.
The online florist has additionally experienced a substantial raise in the number of first Christmas orders, which implies shoppers have learned from the recession and are planning ahead.
"The numbers advise we'll have a much better Christmas across the board than we have the last few years. More consumers are preplanning their presents and we believe this is a direct result of the recession -- consumers are budgeting, saving and organising their purchasing, rather than impulse shopping," Ahl added.
Business is flourishing for online flower shops. The industry expects to sell more than half a million xmas flowers and bouquets this season alone. And according to Serenata's statistics, over fifty percent of all Christmas flower deliveries will be purchased online.
The Christmas delivery service is popular with customers outside the UK who would like to send flowers and gifts to friends and loved ones living in the UK. Serenata believes the growing number of British expats purchasing flowers online is a good sign that, while customers are spending more than they do during the economic downturn, travel budgets may perhaps however remain tight.
"Having Christmas flowers delivered is still one of the best ways to show someone love and affection, which may be extremely hard when long distances are involved. Mix wonderful roses and flowers of all kinds with the comfort of buying flowers on the web, nevertheless, and consumers can find the perfect present for everyone, no matter where they're in the world," said Ahl.
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Source: http://www.pr9.net/home/consumerinfo/9778november.html
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